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Grow faster than going it alone.
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Your franchise will have value should you decide to sell it in the future. You're not just selling
yourself anymore.
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Peer to peer support and network
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Clients now feel that they have more than one person on the account and someone as back up.
You also have others to consult to assist you in areas where you don't have experience or expertise.
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All the benefits of a large agency but none of the rigid structure/overhead
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You have industry-leading PR resources, branding, and experts available to you with none of the
disadvantages of agency bureaucracy or high cost of facilities.
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Industry standard media/analyst and editorial calendars access
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Database research products which would be prohibitively priced for individuals are provided to all
franchisees.
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Accounting support – setting up chart of accounts
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Standardized billing and accounting methods provided, saving franchisees the considerable cost of
paying for these outside services.
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3 Tier Services System and Pricing
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Three tiers of service and pricing address the varying needs and budgets of a vast number of small to
medium sized clients.
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Effective advertising and PR to support the launch of your Shock PR franchise business.
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Senior staff at reasonable cost
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Only senior-level PR practitioners who have been carefully screened and meet stringent professional
criteria provide client services. The fee structure for services, however, is much more reasonable than for equivalent agency services.
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Thirteen years of experience has established Shock PR as a valuable supplier of public relations
services. Integrity and ethics have positioned Shock PR as a respected brand.
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Trade name and trademarks
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Shock PR, Start Up PR, and PR in a Box are names that differentiate Shock PR in the
marketplace. Shock PR, Inc. is a trademark-protected name.
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Materials developed specifically for Shock PR franchisees are unique in the industry and have been
proven in actual use.
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Procedures, templates, and specifications for client service
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You no longer have to create your own documents and systems – it's all been done for you with
step-by-step guidelines, making your life simpler and helping you work more efficiently and effectively.
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Business management systems
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Proven accounting, payroll, filing, and office setup give you confidence that it will work the first
time.
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Initial and ongoing training and certification for all levels of office management and staff
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The Shock PR Certification Program establishes the level of quality and capability of every
franchisee. Clients know what to expect from a Shock PR practitioner.
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Advertising, promotions and client retention programs
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National advertising helps promote the local franchisee and reinforces the message that clients are
getting the best value for their public relations dollar.
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Ongoing assistance in business management and development
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Members of the Shock PR staff are available for business discussions and consultations, as well as
mentoring on all PR activities.
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